Growing wool fiber actually reduces greenhouse gas emissions, making it a beneficial environmental choice. Sheep eat grass (which traps CO2) and turn it into wool, which contains 51% carbon. Sheep create wool, a natural fiber, from nothing but grass and water.
Every year, shorn in the summer to prevent overheating, each sheep grows a new fleece. Wool is keratin, the same basic chemical as human hair. It is a naturally occurring fiber that nature has a way of digesting. You can recycle wool and even eventually return it to the soil to maintain nature's cycle. Wool is a rapidly renewable and 100% biodegradable material.
You can breathe easy thanks to wool’s natural air-filtering capabilities, which trap allergens like dust and pollen. In addition to being warm and comfortable, wool carpets effectively trap dust and allergens, preventing them from irritating the respiratory system.
Research demonstrates that wool carpet swiftly eliminates common indoor contaminants such as formaldehyde, nitrogen dioxide, and sulfur dioxide. Not only does wool neutralize these contaminants more quickly and completely than synthetic carpet fibers, it does not re-emit them, even when heated. Wool carpet may continue purifying the air for up to 30 years.
Wool is incredibly efficient for dyeing and naturally stain-resistant. It's a versatile fiber that we use to create truly beautiful carpeting. Wool is naturally soil-resistant, which means that it releases soil up to 25% more readily than synthetic fibers. Vacuuming easily removes dirt from the upper layer of the pile due to the finely waxed surface.
The natural stain resistance also means that wool carpet is often more resilient and more cleanable than its synthetic alternatives.
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